About Us

Dan Luna formed 3LX Consulting in 2019, after a twenty-year career in the United States Navy SEAL Teams. He has instructed at the United States Naval Academy, where he was voted by the Class of 2017 to be an Honorary Graduate and earned a Master’s in Leadership and a Graduate Certificate in Leadership Coaching from Georgetown. Dan is currently in school for his doctorate in Organization Change and Leadership from University of Southern California. 

His diverse set of experiences include executing and facilitating extensive trainings and exercises, ensuring maximum readiness for teams that routinely operate globally at the highest level of excellence. He has led and coached a diverse set of teams from various backgrounds, ranging from collegiate and professional athletes to government organizations across several continents.During his time in the Navy, Dan led at the unit, operational, and command level, during assignments to SEAL Team One and Naval Special Warfare Development Group (DEVGRU).

At the Naval Academy, Dan refined his training and coaching methods, developing and delivering competency-based leadership training to future Navy and Marine Corps Officers. Since retiring, he has worked closely with individuals and organizations looking to improve leadership programs and competencies.

The company takes its name from the Roman Numeral for 60, LX, combining with the number “3” to depict a 360 perspective, or holistic view of leadership.The symbol of the company comes from the Lakota Tribe medicine wheel. Though the medicine wheel has multiple meanings, 3LX uses it to symbolize the mental, emotional, spiritual, and physical states of human beings. The use of this symbol and the colors therein has a direct correlation with the philosophy of Team 3LX: who we are as leaders is directly connected to our unique human experience. 

Shani’s coaching style approaches the whole person’s journey, influenced by the Ikigai model - a Japanese self-development concept offering a prism for seeing how to bring satisfaction, happiness and meaning to one’s life.  She is dedicated to ensuring the client’s experience is enhanced by reflection, self-exploration and awareness ultimately influencing their personal and professional mission and goals.  

Her passion is people and she gains energy from interacting with every person in her company.  Shani delights in making an impact in any community she’s a part of by using her educational and career experience to provide various services including mentoring and coaching.  Her goal is to influence the organizational culture by inspiringleaders to become more passionate about honing a work environment for individuals and teams to develop and thrive in with support and encouragement.

Shani began her own self journey and career 27 years ago as a 16 year old student employee with the Government sector.  Over the years she has worked in an elite law enforcement agency while overseeing various collateral programs to include a program manager overseeing multi-million dollar acquisitions; the Chair for National Special Security Events radio frequency management accomplishing the mission of decreasing frequency interference in and around event activities and venues; and the Women’s Program Manager ensuring equity in the hiring, retention, and recruitment of women.  She holds a Master’s Degree in Global Leadership from Georgetown University’s McDonough School of Business and a Certification in Leadership Coaching for Organizational Performance from American University.