About Us



Dan Luna formed 3LX Consulting in 2019, after a twenty-year career in the United States Navy SEAL Teams. He has instructed at the United States Naval Academy, where he was voted by the Class of 2017 to be an Honorary Graduate and earned a Master’s in Leadership and a Graduate Certificate in Leadership Coaching from Georgetown. His diverse set of experiences include executing and facilitating extensive trainings and exercises, ensuring maximum readiness for teams that routinely operate globally at the highest level of excellence. He has led and coached a diverse set of teams from various backgrounds, ranging from collegiate and professional athletes to government organizations across several continents.

During his time in the Navy, Dan led at the unit, operational, and command level, during assignments to SEAL Team One and Naval Special Warfare Development Group (DEVGRU).

 At the Naval Academy, Dan refined his training and coaching methods, developing and delivering competency-based leadership training to future Navy and Marine Corps Officers. Since retiring, he has worked closely with individuals and organizations looking to improve leadership programs and competencies.

The company takes its name from the Roman Numeral for 60, LX, combining with the number “3” to depict a 360 perspective, or holistic view of leadership.

The symbol of the company comes from the Lakota Tribe medicine wheel. Though the medicine wheel has multiple meanings, 3LX uses it to symbolize the mental, emotional, spiritual, and physical states of human beings. The use of this symbol and the colors therein has a direct correlation with the philosophy of Team 3LX: who we are as leaders is directly connected to our unique human experience.